What do the following things have in common?

• Spelling errors
• Grammatical mistakes
• Awkward sentences
• Inconsistencies in voice and tense
• Unclear writing

They’re all credibility killers.

You need a secret weapon against these credibility killers.

One that can seek and destroy them, so the people who need you most will stick around long enough to hear your message.

So they will trust you.

I’m your secret weapon.