“Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis

My goal is simple: to help you build relationships, earn trust, and increase revenue. 

How?

• By writing content that positions you as a credible expert.
  
  
• By editing all your content to within an inch of its life, so it’s free of the awkward phrasing and errors that distract prospects from your message.
  
  
• By employing a content strategy that helps prospects take the next step, then the next, until they’ve gone from prospect to customer or client. 

Your website is just the beginning.

Lots of pieces of content can go into educating prospects, earning their trust, and helping them decide that you are the one who can help them.

•Landing pages – Stand-alone pages that guide visitors to a specific action (click to order a product, request a free report, leave their email address)

•Autoresponders – A sequence of automated emails sent to a prospect or customer who has opted into your mailing list or purchased a product from you; possibly leading to a further offer

•White papers – A guide or special report written to educate readers on an issue, help them overcome a problem or make a buying decision

•Case studies – Client success stories are the best credibility builders for any health practice

•E-newsletters – Keep your customers or patients up-to-date with new developments in your company … trainings you’ve attended … research you’ve done … customer testimonials

•Blog posts – New and interesting content that has value to your readers is a great way to keep them engaged with you

•Social Media Sharing – When done correctly and consistently, it can explode your business’s visibility, authority and reach

For many of you, it will make sense to start with one of the following services:

1. Professional Site Audit  – A professional review of how your website content is performing to:

• drive traffic to the site
• move visitors through the site so they can make a decision to buy or engage with you
• help you achieve your income goals

 2. Key Message Copy Platform –  Pulls together all of your company’s key marketing materials and messages. Having this document will enable you to:

• keep your message consistent across all your marketing channels
• have a comprehensive document that is enduring, yet can be changed as your business or organization grows and develops
• produce engaging marketing content without “re-inventing the wheel” for each promotion